Market Research Reports: MR80-89, Jan 1990-Feb 1995 and n.d. [1993,1994]

File

MS. Oxfam APL/2/2/18

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Folder 1 comprises:

MR80 'Giving the Broader Picture: BBC TV and the Wider World' compiled by Adrian Cleasby for the Third World and Environment Broadcasting Project, Apr 1993
MR81 'Losing the Picture - The Future for Television's Coverage of Global Issues' by the Third World and Environment Broadcasting Project, edited by James Firebrace with a preface by David Bellamy, Jan 1990
MR85 'Market Share Analysis' by Marc Middleton-Heath, Marketing, Feb 1993, with revised tables Sep 1993, and pieces of competitor analysis, Jan 1994 and n.d. [c.1994]
MR85A 'Oxfam Market Share Analysis' by Siddo Deva, Mar 1994, and 'Market Share Updates' by Prakash, Sep 1994
MR87 'Research to assess potential for an Oxfam 'Emergency Donation' scheme', Sep 1993, and 'Report on Main Findings', Oct 1993, both by Focus on Research
MR88 'Presentation of Qualitative Research into Oxfam Campaign' by Focus on Research, Feb 1995, probably relating to the 'Basic Rights' campaign

Folder 2: MR89, comprises:

'Oxfam in Ireland. Proposal' by Lansdowne Market Research, Dec 1992
'Oxfam in Ireland. Qualitative Research April/May 1993' by Lansdowne Market Research, n.d. [c.1993]
'Awareness of and Donations to Third World Charities. Management Summary' by Lansdowne Market Research, Jun 1993
'Oxfam in Northern Ireland. Qualitative Research' by Lansdowne Market Research, Jan 1994

Dates

Creation: Jan 1990-Feb 1995 and n.d. [1993,1994]

Extent

1 box (2 folders)

Language of Materials

English

Shelfmark

MS. Oxfam APL/2/2/18

Additional Description

Biographical / Historical

The Third World and Environment Broadcasting Project was formed by voluntary agencies in 1989 to discuss a common response to the Government White Paper on Broadcasting, after concern that the plans represented a threat to the coverage of international issues on television and radio. The project was funded by voluntary agencies and by 1993 had the support of more than 50 agencies, including Oxfam.