Market Research, 1965-2007
Comprises market research reports from a reference series created by the Appeals Department (reports coded MR for 'Market Research' and later, AP for 'Appeals'), other market research reports that were not part of the MR/AP sequences, and a small amount of correspondence relating to market research. Only reports commissioned by Oxfam or relating to studies that Oxfam participated in have been kept.
Language of Materials
Full range of shelfmarks:
MS. Oxfam APL/2/2/1-46
The rationale behind the MR/AP coding systems created by the Appeals Department is unclear, although they appear to be mainly chronological and often thematic. Some reports were allocated a MR number and later received an AP number as well - these have been catalogued under their original MR number. Reports that only had an AP number have been catalogued under this number. Reports that had neither an MR or an AP number have been catalogued chronologically at the end of the series.