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Market Research Reports: AP78-89, Mar 1998-Apr 1999, n.d. [c.1997]

MS. Oxfam APL/2/2/36

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Folder 1 comprises:
  1. AP78 'Project Stamp. An audit of Oxfam's image with key audiences' by Hugh Shelton, Mar 1998
  2. AP82 'Oxfam D[irect]R[esponse]TV "Moving towards the Millennium"' by WWAV Rapp Collins, Nov 1998
  3. AP83 'Oxfam Video Research' by Pell and Bales Ltd, Jan 1999
Folder 2: AP84, reports by Pell and Bales Ltd, Apr 1999, comprises:
  1. 'Oxfam Customer Care. Quantitative Research Report: Key Results and Findings'
  2. 'Oxfam Customer Care Tabular Report'
  3. 'Oxfam Customer Care Cross Tabulation Report'
  4. 'Oxfam Customer Care Scatterplot and C[ustomer] S[atisfaction] I[ndex] Committed Givers and Cash Givers'
Folder 3: AP89 'Competitor Analysis' and 'Action Aid Profile' by Pascale Balze, Research Department, Oxfam, n.d. [c.1997]


  • Mar 1998-Apr 1999, n.d. [c.1997]


1 box (3 folders)

Language of Materials

  • English


MS. Oxfam APL/2/2/36

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom