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Market Research Reports: AP41-47, Feb-Dec 1994 and n.d. [c.1994]

 File
MS. Oxfam APL/2/2/31

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Comprises:

Folder 1: AP41 'Summary Report to Assess the First Cut Version of Direct Response TV Advert for Oxfam' by Focus on Research, Feb 1994

Folder 2: AP44, comprising:
  1. 'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Aug 1994, with related papers, n.d. [c.1994]
  2. 'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Oct 1994
  3. 'Report on Qualitative Research to Assess Response to Four Potential Routes for Direct Response TV Advertising for Oxfam', Oct 1994
Folder 3: comprising:
  1. AP45 'Customer Profile Analysis for Oxfam Project Partners' by NDL International, Sep 1994
  2. AP46 'Rwanda Emergency Press Review' by WWAVRC, Sep 1994
  3. AP47 'Behaviourbank Customer File Analysis Prepared for Oxfam' by CMT Ltd, Dec 1994

Dates

  • Feb-Dec 1994 and n.d. [c.1994]

Extent

1 box (3 folders)

Shelfmark

MS. Oxfam APL/2/2/31

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom