Market Research Reports: AP41-47, Feb-Dec 1994 and n.d. [c.1994]
File
MS. Oxfam APL/2/2/31
Held in our offsite storage facility
Comprises:
Folder 1: AP41 'Summary Report to Assess the First Cut Version of Direct Response TV Advert for Oxfam' by Focus on Research, Feb 1994
Folder 2: AP44, comprising:
- 'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Aug 1994, with related papers, n.d. [c.1994]
- 'Presentation of Findings of Qualitative Research into Direct Response TV Advertising', Oct 1994
- 'Report on Qualitative Research to Assess Response to Four Potential Routes for Direct Response TV Advertising for Oxfam', Oct 1994
Folder 3: comprising:
- AP45 'Customer Profile Analysis for Oxfam Project Partners' by NDL International, Sep 1994
- AP46 'Rwanda Emergency Press Review' by WWAVRC, Sep 1994
- AP47 'Behaviourbank Customer File Analysis Prepared for Oxfam' by CMT Ltd, Dec 1994
Dates
- Creation: Feb-Dec 1994 and n.d. [c.1994]
Extent
1 box (3 folders)
Language of Materials
- English
Shelfmark
MS. Oxfam APL/2/2/31
Repository Details
Part of the Bodleian Libraries Repository
Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk