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Market Research Reports: AP15-21, Jan-Jun 1992

MS. Oxfam APL/2/2/29

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Folder 1: comprises:
  1. AP15 'Oxfam Donor Recruitment Strategy' by Simon McGrath and Peter Smith, 1992
  2. AP16 'Proposal for Oxfam Donor Recruitment Programme 1992/93' by Watson, Ward, Albert, Varndell (WWAV), 1992
Folder 2: AP17 'Customer Profile Analysis (CPA) - Insert Donors' and 'Customer Profile Analysis (CPA) - Direct Mail Donors', both by NDL Direct Marketing, both Jan 1992

Folder 3: comprises:
  1. AP18 'Oxfam Direct Mail Supporters. Questionnaire Analysis' by Jane Pickering, Donor Marketing, Feb 1992
  2. AP20 'Project Wells. Presentation Charts of Qualitative Research Findings' by Michael Herbert Associates, looking at the effectiveness of appeals mailings, Jun 1992
Folder 4: AP21 'Oxfam Multi-Donor Questionnaire Analysis' by Data by Design, Jun 1992


  • Jan-Jun 1992


1 box (4 folders)

Language of Materials

  • English


MS. Oxfam APL/2/2/29

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom