Market Research Reports: AP15-21, Jan-Jun 1992
File
MS. Oxfam APL/2/2/29
Held in our offsite storage facility
Folder 1: comprises:
- AP15 'Oxfam Donor Recruitment Strategy' by Simon McGrath and Peter Smith, 1992
- AP16 'Proposal for Oxfam Donor Recruitment Programme 1992/93' by Watson, Ward, Albert, Varndell (WWAV), 1992
Folder 2: AP17 'Customer Profile Analysis (CPA) - Insert Donors' and 'Customer Profile Analysis (CPA) - Direct Mail Donors', both by NDL Direct Marketing, both Jan 1992
Folder 3: comprises:
- AP18 'Oxfam Direct Mail Supporters. Questionnaire Analysis' by Jane Pickering, Donor Marketing, Feb 1992
- AP20 'Project Wells. Presentation Charts of Qualitative Research Findings' by Michael Herbert Associates, looking at the effectiveness of appeals mailings, Jun 1992
Folder 4: AP21 'Oxfam Multi-Donor Questionnaire Analysis' by Data by Design, Jun 1992
Dates
- Creation: Jan-Jun 1992
Extent
1 box (4 folders)
Language of Materials
- English
Shelfmark
MS. Oxfam APL/2/2/29
Repository Details
Part of the Bodleian Libraries Repository
Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk