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Market Research Reports AP5-14, Oct 1989-Sep 1991

MS. Oxfam APL/2/2/28

  • How to
  1. Folder 1: AP5 'The Oxfam Image 1990-2010' by FJK Henrion, Oct 1989
  2. Folder 2: AP10 'Oxfam. 1. Active Supporters 2. Covenantors Customer Profile Analysis (CPA)' and 'Oxfam. Lapsed Donors Customer Profile Analysis (CPA)' both by The Lifestyle Selector, Jun 1991
  3. Folder 3: AP14, reports by Data by Design, Sep 1991
Folder 3 comprises:
  1. 'Oxfam Lifetime Value Analysis'
  2. 'Tables'
  3. 'Consumer Targeting. Sources, Data, Techniques'
  4. 'Questionnaire Analysis Presentat[ion] (Martin's)'


  • Oct 1989-Sep 1991


1 box (3 folders)


MS. Oxfam APL/2/2/28

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom