Market Research Reports: MR17-19, Feb 1989-Jul 1992

File

MS. Oxfam APL/2/2/10

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Folder 1: MR17 'Oxfam 'Joining' Research Final Report' by SDG Research, Aug 1991, and 'Oxfam 'Joining' Research Group Discussions De-Briefing Notes', Apr 1991, with related correspondence pertaining to joining schemes, 1989-1991

Folder 2: MR18-19, comprises:

MR18 'Project Bold. Presentation Charts on the Research Findings into the Oxfam Resolution' by Michael Herbert Associates, Apr 1991
MR18 'Project Bold. Final Report on Research on the Oxfam Resolution' by Michael Herbert Associates, May 1991
MR19 'Oxfam Omnibus Research. An Analysis of Results' by Data by Design, Jul 1992 and related correspondence pertaining to market research on Oxfam's 50th Anniversary communications, 1991-1992

Dates

Creation: Feb 1989-Jul 1992

Extent

1 box (2 folders)

Language of Materials

English

Shelfmark

MS. Oxfam APL/2/2/10

Additional Description

Biographical / Historical

The Oxfam Resolution was produced as part of Oxfam's 50th anniversary 'It's Time for a Fairer World' campaign in 1992, and was tied in with its 50th anniversary appeals. It was a statement of Oxfam's position on poverty and inequality and a call for change, which existing and new supporters, including some celebrities, were encouraged to sign.