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Market Research Reports: MR15-MR16, 1989-1991

MS. Oxfam APL/2/2/9

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Folder 1: MR15, reports by Retail Solutions, comprises:
  1. presentations by Retail Solutions: 'Advertising and Promotion. Strengths, Weaknesses, Opportunities, Threats'; 'Design and Display Shop Merchandising Standards. Strengths, Weaknesses, Opportunities, Threats'; 'Oxfam Retail Survey - Format/Results'; 'Product and Pricing. Strengths, Weaknesses, Opportunities, Threats'; 'Recommendations for Volunteers, Shop Leaders/Managers, District Managers'; 'Volunteer Research Questionnaire'; 'Market Positioning', 1991
  2. Executive Summary of a report by Retail Solutions on communications through shops, Aug 1991
  3. correspondence pertaining to Retail Solutions and shops market research in general, probably belonging to Ann Grant, Director of Public Affairs and Communications Services (PACS), 1989-1991
Folder 2: MR16, comprises
  1. 'Presentation Charts: Research Results Concerning 'Joining' Oxfam' by Michael Herbert Associates, Jun 1990
  2. 'Project Commit. Qualitative Research Report Into 'Joining' Oxfam' by Michael Herbert Associates, Jul 1990
  3. 'Oxfam Research Presentation. Findings Concerning the 'Joining' Research' by Michael Herbert Associates, Sep 1990
  4. 'Oxfam Research Findings Presentation. Findings Concerning 'Joining' and 'Day's Work' Research' by Michael Herbert Associates, Sep 1990


  • 1989-1991


1 box (2 folders)


MS. Oxfam APL/2/2/9

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom