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Market Research Reports: MR12-15, Oct 1988-Jan 1991

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MS. Oxfam APL/2/2/8

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Folder 1 comprises:
  1. MR12 'Meeting the challenge of the nineties: Market-place issues facing the voluntary sector in the UK' by Coopers and Lybrand Deloitte, Jan 1991. Although the report was not commissioned by Oxfam, it was one of the voluntary sector organizations interviewed as part of the research.
  2. MR13 'Project Beehive. Presentation Charts of Research into the 'Day's Work' Concept', Jul 1990, and 'Project Beehive. Final Report of Research into the 'Day's Work' Concept', Aug 1990, both by Michael Herbert Associates, focusing on a proposed initiative to ask supporters to spend a day working for Oxfam or donate a day's wages
Folder 2: MR14 'Trading', comprises:
  1. 'Oxfam Trading Customer Profile Analysis (CPA)' by The Lifestyle Selector, Feb 1989
  2. 'Project Neighbours. Report on Qualitative Research Exercise for Smith Bundy on behalf of Oxfam Trading' by Parker Stratton Marketing, looking at encouraging buyers from the Oxfam Catalogue to become more involved with Oxfam via a subscription-funded magazine club, Apr 1990
  3. 'Project Neighbours. Report on Stage II Qualitative Research Exercise for Smith Bundy on behalf of Oxfam Trading' by Parker Stratton Marketing, Aug 1990
  4. 'A Review of the 1990 Christmas Catalogue Marketing Programme prepared for Oxfam Trading Mail Order Committee' by Smith Bundy and Partners Ltd., Jan 1991
Folder 3: MR15 reports by SRU Limited, The Marketing Partnership and QED Research, comprises:
  1. 'Oxfam. Window Research: 'Campaign' v. 'Goods' ' by SRU Limited, Oct 1988, and related correspondence, Mar 1989
  2. 'Oxfam. Putting across the cause for concern. Some observations from our February field visits' by The Marketing Partnership, Feb 1989
  3. 'Oxfam. Putting across the cause for concern. Specification of Achievement' by The Marketing Partnership, Mar 1989
  4. 'Oxfam. The message in the medium. An investigation into Oxfam's communication through its retail universe. First phase findings' by The Marketing Partnership, Jul 1989
  5. 'Oxfam. The message in the medium. An investigation into Oxfam's communication through its retail universe. Moving things on into the realms of the possible' by The Marketing Partnership, Aug 1989, and related correspondence of Ann Grant, Director of Public Affairs and Communications Services (PACS), Jul-Oct 1989
  6. 'Oxfam. The message in the medium. Oxfam's communication through its retail universe' by The Marketing Partnership, Sep 1989
  7. 'Charity Shop Imagery and Logo Design Qualitative Research. Presentation' by QED Research, Jul 1990

Dates

  • Oct 1988-Jan 1991

Extent

1 box (3 folders)

Shelfmark

MS. Oxfam APL/2/2/8

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom