Market Research Reports: MR11, 1981-Sep 1992

File

MS. Oxfam APL/2/2/7

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Folder 1 comprises:

MR11A 'An Appraisal of the Marketing Needs of Oxfam's Publications' by Keith Smith of Inter-Action Advisory Service, 1981
MR11B 'Oxfam - Its Perception and Awareness by the Local Bradford Population' by Bradford Consultancy Group, University of Bradford Management Centre, Mar 1988
MR11D 'Oxfam Organisation Effectiveness Review Discussion Notes' by KPMG Peat Marwick Management Consultants, Nov 1990

Folder 2: comprises:

MR11E, correspondence and papers relating to supporters' questionnaires, 1990-1992
MR11F 'The Edge Questionnaire' by Teresa Garlake, Aug 1991, relating to the results of a questionnaire given to readers of Oxfam's youth magazine, 'The Edge'

Folder 3 comprises: MR11H 'Oxfam Communications Products, A Marketing and Sales Appraisal. A Report to the P[ublic] A[ffairs and] C[ommunications] S[ervices] Division Director by Toby Milner', May 1992, with related correspondence, Jun-Sep 1992