Skip to main content

Market Research Reports: MR11, 1981-Sep 1992

MS. Oxfam APL/2/2/7

  • How to
Folder 1 comprises:
  1. MR11A 'An Appraisal of the Marketing Needs of Oxfam's Publications' by Keith Smith of Inter-Action Advisory Service, 1981
  2. MR11B 'Oxfam - Its Perception and Awareness by the Local Bradford Population' by Bradford Consultancy Group, University of Bradford Management Centre, Mar 1988
  3. MR11D 'Oxfam Organisation Effectiveness Review Discussion Notes' by KPMG Peat Marwick Management Consultants, Nov 1990
Folder 2: comprises:
  1. MR11E, correspondence and papers relating to supporters' questionnaires, 1990-1992
  2. MR11F 'The Edge Questionnaire' by Teresa Garlake, Aug 1991, relating to the results of a questionnaire given to readers of Oxfam's youth magazine, 'The Edge'
Folder 3 comprises: MR11H 'Oxfam Communications Products, A Marketing and Sales Appraisal. A Report to the P[ublic] A[ffairs and] C[ommunications] S[ervices] Division Director by Toby Milner', May 1992, with related correspondence, Jun-Sep 1992


  • 1981-Sep 1992


1 box (3 folders)


MS. Oxfam APL/2/2/7

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom