The Conservative Approach was first published in November 1948 (Vol. 1, No. 1) and was a monthly bulletin intended for doorstep canvassers produced in a 4-page printed format. It included regular features 'The voter gets his answer' and 'The canvasser asks the question'. Subscribers were asked to send to the Editor any questions which should be answered in The Conservative Approach and 'any experiences you encounter on the doorstep which you feel will be of interest to others'.