The Popular View was 'A monthly Review for Men and Women interested in the leading questions of the day.' It was first published in May 1921 (Vol. 1, No. 1) and usually consisted of 24 pages. From the outset it featured regular columns for ‘Clubs and Associations’ which included local news from the Junior Imperial League, Unionist Labour Committees, and the Women’s Unionist Organisation branches (and others) around the country; ‘Women in Politics’; and ‘Workshop Talks’ by trade unionists.

It was intended that local constituency associations and others would adapt The Popular View and ‘localise’ it with the addition of their own inserts. The Women’s Unionist Organisation’s Home and Politics, which had begun publication in 1920, adapted its format to incorporate The Popular View, as did the Junior Imperial League’s Junior Imperial League Gazette which had similar been founded in 1920. For Junior Imperial League Gazette see shelfmark PUB 199/1-2 in catalogue PUB M: Conservative Party sectional-interest newsletters, journals and periodicals.

From June 1924, The Popular View was replaced by The Man in the Street which was published in a virtually identical format but was much more focused on Conservative men. Home and Politics continued as a separate publication for Conservative women. At the same time, The Elector (see below) began publication as a much shorter and concise newsletter.