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National Issues Survey material, including various survey reports and analyses. Includes some information on the early establishment of opinion research and the Opinion Research Centre, Aug 1966-Dec 1969

 File
CCO 20/27/4

Memoranda includes:-
  1. Tommy Thompson, Head of Communications at Conservative Central Office, on critical seats (18 June 1969)
  2. Humphrey Taylor, Managing Director, Opinion Research Limited, on Task Forces in Scotland (17 April 1968)
  3. John R Rathbone, Conservative Central Office, on monthly survey planning
  4. Tommy Thompson on social services figures (n.d. 1968)
  5. Tommy Thompson on Scottish research (27 March 1968)
  6. Tommy Thompson on European Survey (7 April 1967)
  7. Tommy Thompson on Education Survey (13 June 1967)
  8. Sir Michael Fraser, Director of the Conservative Research Department, on public preference for term Conservative over Tory (8 March 1967)
  9. John R Rathbone on questionnaire design (11 July 1967)
  10. Tommy Thompson on ORC operations (20 December 1966)

Includes Opinion Research Centre Audience Reaction Surveys:-
  1. ORC/552: Labour Party Political Broadcast (4 Dec. 1969)
  2. ORC/537: Conservative Party Political Broadcast (12 November 1969)
  3. ORC/470: Conservative Party Political Broadcast (9 July 1969)
  4. ORC/535: Labour Party Political Broadcast
  5. ORC/463: Mr Edward Heath being interviewed by Robin Day on the BBC (24 June 1969)
  6. ORC/243: Conservative Party Political Broadcast (8 May 1968)
  7. ORC/227: Labour Party Political Broadcast (6 May 1968)
  8. ORC/226: Liberal Party Political Broadcast (1 May 1968)
  9. ORC/225: Conservative Party Political Broadcast (2 April 1968)
  10. ORC/193: Liberal Party Political Broadcast (22 November 1967)

Other Opinion Research Centre surveys:-
  1. ORC/519: Snap Survey on Mr Wilson's Speech at the Labour Party Conference
  2. ORC/534: Snap Survey on Mr Heath's Speech at the Conservative Party Conference
  3. ORC: Review of Party Political Broadcasts, Nov. 68 – Nov. 69.
  4. ORC/213/1: Political Poll
  5. ORC/208: A Survey on Acton Constituency (January 1968)
  6. ORC Paper: Notes on my United States Trip (8 August 1968)
  7. ORC Draft questionnaire on Transport (13 February 1967)
  8. ORC Notes on Questionnaire Design [July 1967]
  9. ORC Draft questionnaire on Education (n.d.)

Conservative Research Department poll summaries:-
  1. Critical Seats Summary (19 August 1969)
  2. PS/67/3: Attitudes to Problems of Old People (19 August 1969)
  3. PS/70/1: The Meaning of the Balance of Payments (22 January 1970)
  4. PS/68/8: Attitudes of the Young (14 August 1968)
  5. PS/68/10: Attitudes to National, Regional and Local Government (21 November 1968)
  6. PS/68/12: Post-Conference Attitudes (21 November 1968)
  7. PS/69/5: Taxation (n.d.)
  8. PS/69/2: Survey on Savings (n.d.)
  9. PS/69/3: General Issues Survey (2 April 1969)
  10. PS/69/1: Political Attitudes Regarding Money (29 January 1969)
  11. PS/68/1: Economic Situation (29 January 1968)
  12. PS/67/4: General Attitudes (13 October 1967)

Includes:-
  1. Public Opinion Monthly Survey Meeting minutes, 18/01/1968 and 20/02/1968
  2. Party Chairman's Meeting minutes, 24/01/1968
  3. NOP Bulletin, March 1968
  4. CPC Three-Way Contact Discussion Paper No. 11, Nov. 1967: Planning Town and Country
  5. CPC Three-Way Contact Discussion Paper No. 10, Oct. 1967: Houses Old and New
  6. Notes for the Party Chairman on Opinion Research [Author: JATD/ADW], 04/08/1966

Dates

  • Creation: Aug 1966-Dec 1969

Extent

1 file

Language of Materials

  • English

Conditions Governing Access

Closed.

Shelfmark

CCO 20/27/4

Repository Details

Repository Details

Part of the Bodleian Libraries Repository

https://www.bodleian.ox.ac.uk/weston
Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom

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