Conservative Research Department summaries, newspaper cuttings and correspondence concerning opinion polls conducted on behalf of the Conservative Party by Gallup, National Opinion Polls, Thompson Newspaper Group's Market Research Unit, Jul 1963-Nov 1965

File

CCO 20/27/2

Correspondents include:-

Blakenham, Lord, Party Chairman (1963-1965)
Cann, Edward du, Party Chairman (1965-1967)
Douglas, James, Conservative Research Department
Fraser, Sir Michael, Director of the Conservative Research Department (1959-1964)
Henry, Harry, Marketing Director, Thompson Organisation Limited
Howard, Sir John, Chairman, National Advisory Committee on Publicity & Speakers
Pemberton, Roger, Chief Publicity Officer, Conservative Central Office
Taylor, Humphrey, Managing Director, Opinion Research Limited

Includes:-

Analysis of Dr Mark Abrams' [psephologist on behalf of the Labour Party] latest opinion survey 'The Newspaper Reading Public of Tomorrow' published in The Sun
Psephology digest of an analysis of the 1964 general election by Dr Hugh Berrington, University of Keele
Report of the National Advisory Committee on Publicity & Speakers for the Party Chairman, following his attendance at their meeting of 04/03/1965
Report of a meeting of the National Advisory Committee on Publicity & Speakers, 02/04/1965
Visit by the Party Chairman to address the Ulster Unionist Party's Standing Committee in Belfast, 14/05/1965
National Opinion Polls Limited report, NOP/1306/1314 'Trade Unions', August 1965
Report on the need for the Conservative Party to set up its own Opinion Research Unit, Sep 1965
Conservative Research Department report [ref. LCC(65)00], 'Public Opinion', concerning the main trends in public opinion since the 1964 General Election, 08/11/1965 [Author: MF/JD/JVM]

Dates

1 file

Closed.

CCO 20/27/2

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk