Skip to main content

Conservative Research Department summaries, newspaper cuttings and correspondence concerning opinion polls conducted on behalf of the Conservative Party by Gallup, National Opinion Polls, Thompson Newspaper Group's Market Research Unit, Jul 1963-Nov 1965

CCO 20/27/2

Correspondents include:-

  1. Blakenham, Lord, Party Chairman (1963-1965)
  2. Cann, Edward du, Party Chairman (1965-1967)
  3. Douglas, James, Conservative Research Department
  4. Fraser, Sir Michael, Director of the Conservative Research Department (1959-1964)
  5. Henry, Harry, Marketing Director, Thompson Organisation Limited
  6. Howard, Sir John, Chairman, National Advisory Committee on Publicity & Speakers
  7. Pemberton, Roger, Chief Publicity Officer, Conservative Central Office
  8. Taylor, Humphrey, Managing Director, Opinion Research Limited


  1. Analysis of Dr Mark Abrams' [psephologist on behalf of the Labour Party] latest opinion survey 'The Newspaper Reading Public of Tomorrow' published in The Sun
  2. Psephology digest of an analysis of the 1964 general election by Dr Hugh Berrington, University of Keele
  3. Report of the National Advisory Committee on Publicity & Speakers for the Party Chairman, following his attendance at their meeting of 04/03/1965
  4. Report of a meeting of the National Advisory Committee on Publicity & Speakers, 02/04/1965
  5. Visit by the Party Chairman to address the Ulster Unionist Party's Standing Committee in Belfast, 14/05/1965
  6. National Opinion Polls Limited report, NOP/1306/1314 'Trade Unions', August 1965
  7. Report on the need for the Conservative Party to set up its own Opinion Research Unit, Sep 1965
  8. Conservative Research Department report [ref. LCC(65)00], 'Public Opinion', concerning the main trends in public opinion since the 1964 General Election, 08/11/1965 [Author: MF/JD/JVM]


  • Creation: Jul 1963-Nov 1965


1 file

Language of Materials

  • English

Conditions Governing Access



CCO 20/27/2

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom