Correspondence and papers of Peter Dallas Smith, Managing Director, relating to the Latin American edition of The Economist and other matters, 1964-1968

File

MS. Economist 43

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Comprises:

'R. T. Kenyon Co.', correspondence with the Robert T. Kenyon Company, American advertising agents for The Economist, concerning matters including a proposed Latin American edition, 1964
'Latin America - Hunt', correspondence with James Hunt, a former member of research staff at the Economist Intelligence Unit specialising in Latin American affairs, 1965
'Latin American Edition', internal correspondence and papers relating to the Latin American edition, 1966-1968
'Latin American Ed[ition] 1968', estimated profit and loss accounts and related papers, 1968

Dates

Creation: 1964-1968

Extent

1 box (4 folders)

Language of Materials

English

Shelfmark

MS. Economist 43

Additional Description

Biographical / Historical

In 1967, a fortnightly edition of The Economist in Spanish, aimed at the Latin American market, was launched. It proved unprofitable, however, and was closed in 1970.