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Correspondence and papers of Peter Dallas Smith, Managing Director, relating to the Latin American edition of The Economist and other matters, 1964-1968

 File
MS. Economist 43

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Comprises:
  1. 'R. T. Kenyon Co.', correspondence with the Robert T. Kenyon Company, American advertising agents for The Economist, concerning matters including a proposed Latin American edition, 1964
  2. 'Latin America - Hunt', correspondence with James Hunt, a former member of research staff at the Economist Intelligence Unit specialising in Latin American affairs, 1965
  3. 'Latin American Edition', internal correspondence and papers relating to the Latin American edition, 1966-1968
  4. 'Latin American Ed[ition] 1968', estimated profit and loss accounts and related papers, 1968

Dates

  • 1964-1968

Extent

1 box (4 folders)

Shelfmark

MS. Economist 43

Biographical / Historical

In 1967, a fortnightly edition of The Economist in Spanish, aimed at the Latin American market, was launched. It proved unprofitable, however, and was closed in 1970.

Related Materials

See also MS. Economist 48, Correspondence and papers of Alastair Burnet, Editor, relating to the Latin American edition of The Economist.

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom