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Correspondence and papers of Peter Dallas Smith [as Joint General Manager] and Managing Director, relating to sales and advertising, 1941-1963 and n.d. [c.1940]

 File
MS. Economist 40

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Comprises:
  1. 'Econ[omist] Circulation (detailed)', 1941-1952 and n.d. [c.1940], containing analysis of sales and circulation for 1931-1952. File kept by Dallas Smith from 1952.
  2. 'Reply to Questionnaire', 1959-1960, relating to a questionnaire set by McCann-Erickson Advertising Ltd.
  3. 'Press Advertising 1961', 1960-1962
  4. correspondence and papers relating to Japanese subscriptions, 1962
  5. 'Circulation Dept. 1963', 1963, relating to circulation and sales

Dates

  • 1941-1963 and n.d. [c.1940]

Extent

1 box (5 folders)

Shelfmark

MS. Economist 40

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom