Correspondence and papers of Peter Dallas Smith [as Joint General Manager] and Managing Director, relating to sales and advertising, 1941-1963 and n.d. [c.1940]
File
MS. Economist 40
Held in our offsite storage facility
Comprises:
- 'Econ[omist] Circulation (detailed)', 1941-1952 and n.d. [c.1940], containing analysis of sales and circulation for 1931-1952. File kept by Dallas Smith from 1952.
- 'Reply to Questionnaire', 1959-1960, relating to a questionnaire set by McCann-Erickson Advertising Ltd.
- 'Press Advertising 1961', 1960-1962
- correspondence and papers relating to Japanese subscriptions, 1962
- 'Circulation Dept. 1963', 1963, relating to circulation and sales
Dates
- Creation: 1941-1963 and n.d. [c.1940]
Extent
1 box (5 folders)
Language of Materials
- English
Shelfmark
MS. Economist 40
Repository Details
Part of the Bodleian Libraries Repository
Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk