The Convention of Associations was established in 1910 to combine a number of associations that had already formed in Kenya to make the needs and interests of the colonists known to the Colonial Office. On 26 May 1932, the Executive Committee of the Convention of Associations met and resolved to appoint a 'Central Settlement and Publicity Committee'; at a further meeting on 7 Jul 1932, it was agreed that this name should be amended to read 'The Kenya Association (1932)'.

The Kenya Association was formed to assist in the advancement, prosperity, and wellbeing of the Colony and Protectorate of Kenya. It was registered at Nairobi on 31 Aug 1932 as a Company limited by guarantee, with no share capital, to be administered by a Central Executive Committee with its office in Nairobi.

Among the aims of the Association were: to make known throughout the world the attractions and advantages of the country for farmers, settlers, and visitors; to assist in the introduction of settlers; to maintain registers of farming and residential properties available for sale or lease and help in the disposal or purchase of properties; to encourage tourist traffic; and to give information and advice to anyone enquiring about any aspect of life in Kenya.