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Correspondence of Michael Barrett, Fundraising Division, relating to market research, Sep 1985-Nov 1992

 File
MS. Oxfam APL/2/2/45

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Comprises:
  1. 'C[harities] A[id] F[oundation]/Abacus Household Survey', Sep 1985-Sep 1986
  2. '1986 survey', 1986, relating to 'Public Perceptions of Oxfam' by BJM Research and other surveys carried out in 1986
  3. ' "Joining" Qual[itative] Res[earch]', Jun 1989- May 1990, research proposal and discussion document relating to the concept of 'joining' Oxfam as a method for individual engagement
  4. 'Logo Research', Dec 1989-Mar 1992, relating to the design of Oxfam's logo for its 50th anniversary
  5. 'M[ar]k[e]t Res[earch] Logos', Jul 1989-Mar 1992, relating to shop fascias and logo design for Oxfam's 50th anniversary
  6. 'Nautilus', Mar 1992-Sep 1992, relating to the 'Project Nautilus' report by Michael Herbert Associates
  7. '1992 Omnibus', Jan 1992-Nov 1992, relating to omnibus research carried out by Data by Design and the British Market Research Bureau (BMRB)

Dates

  • Sep 1985-Nov 1992

Extent

1 box (7 folders)

Shelfmark

MS. Oxfam APL/2/2/45

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom