Opinion Research, 1979
Comprises:
1. CRD 4/27/53 - Special Services (Opinion Research): 1979 GE Weekend television interviews, 1979. Contains transcripts of two interviews on Weekend World:
- 1 April 1979: Election 1979 background and interviews with academics
- 8 April 1979: Trade Union issues with Albert Booth, David Penhaligon and James Prior
- Background statistics for 1 April 1979
2. CRD 4/27/54 - Special Services (Opinion Research): 1979 GE PPB surveys, 1979. Contains:
- 1 May: Conservative Party Election Broadcast questions
- March: Conservative Party Election Broadcast questions
- Party Election Broadcast drafts
- Audience reaction to Labour and Conservative Party election broadcasts (ORC), 22 Mar, 17 Apr-May 1979
- Britto's report on 22 Mar survey, 27 Mar 1979
3. CRD 4/27/55 - Special Services (Opinion Research): Image survey report draft (Britto)
4. CRD 4/27/56 - Special Services (Opinion Research): Communication Research for a PPB - An Outline Discussion Paper (Saatchi & Saatchi, J. 3453), 2 Nov 1979;
5. CRD 4/27/57 - Special Services (Opinion Research): Liverpool Edge Hill survey questionnaire and summary, Feb 1979;
6. CRD 4/27/58 - Special Services (Opinion Research): Campaign literature survey, 1979. Contains:
- Survey on Reactions to Conservative Research Department Literature, May 1979 (GE - CRD), 15 Aug. 1979
- Survey of Campaign Literature 1979 - Codebook
- Survey of Campaign Literature 1979 - Summary results
- Memo: Further thoughts on CRD and Party publications (Britto to Howart), 2 Jan 1980
- Report of Survey of Campaign Literature, Oct 1974
- Raw data: Campaign literature survey results, 1979
- Campaign literature questionnaire
7. CRD 4/27/59 - Special Services (Opinion Research): 'Quickie' surveys, 1979 General Election, 10-28 Apr 1979;
8. CRD 4/27/60 - Special Services (Opinion Research): State of Battle surveys, 1979 General Election, Apr 1979. Contains:
- State of the Battles surveys 1-4 (ORC)
- Political Attitudes in Con/Lib Marginal Constituencies (ORC)
- Political Attitudes in some Constituencies with Sizeable Liberal Votes in Oct. 1974 (ORC)
- A Survey on Politics in Scotland (Parts 1-4) (ORC)
- Voting intention notes and tables
Dates
- Creation: 1979
Extent
1 box (8 folders)
Language of Materials
- English
Shelfmark
CRD 4/27/53-60
Repository Details
Part of the Bodleian Libraries Repository
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom
specialcollections.enquiries@bodleian.ox.ac.uk