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Advertising proposals for the Conservative Party's 1970 general election campaign from advertising agency Davidson, Pearce, Berry & Tuck Ltd, Aug 1969-Feb 1970

CCO 20/25/14


  1. 'Direct Mail Campaign', Aug 1969
  2. Extract from Campaign dated 14/02/1969, featuring article entitled 'The Tories' new advertising agency…and how it work'
  3. Poster campaign proposal on the theme 'Fight Back with the Conservatives, ND
  4. Draft press advertisements, Sep-Oct 1969
  5. Report, 'Proposals to the CCO for advertising in 1969', ND
  6. Report, 'Assessment of Findings to Date of ORC Readership Research for Conservative Central Office', 19/09/1969
  7. Report, 'Additional Media Recommendations for National Press Campaign', 12/11/1969
  8. Report, 'National Press versus Local Press (within key constituencies)', 30/09/1969
  9. Report, 'Outline Media Date Plans' concerning the proposed timetable for a national and local press campaign spanning September 1969-March 1971, 19/10/1969
  10. Report, 'Media and Production Costs: Press Campaign', ND
  11. 'Contact Report' concerning the press and poster campaign, dated 16/12/1969
  12. Correspondence between the Party Chairman Anthony Barber and EA Pearce of Davidson, Pearce, Berry & Tuck Ltd concerning the effect on the Conservative Party's account of the company's merger with Spottiswoode Advertising Ltd


  • Creation: Aug 1969-Feb 1970


1 file

Language of Materials

  • English

Conditions Governing Access



CCO 20/25/14

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom