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Correspondence and memoranda concerning a project to increase public understanding of the workings of the economic system at Lord Rothschild's behest, and funded by him, 1975-1982

CCO 20/9/7

[Background information is given in a memorandum from Keith Britto to Party Chairman Cecil Parkinson dated 12/01/1982: 'In 1980 Lord Rothschild wanted to finance a major research project for the Conservative Party. He was not prepared to give money directly to the Party and he did not want his involvement to be known. At the suggestion of the Policy Unit at No. 10 we suggested a research project on the level of economic literacy in the electorate. The research was commissioned with Marplan and paid for by Lord Rothschild via a third party…' The Economic Literacy Project was completed in April 1981 and the final report made in July 1981. It was subsequently due to be published]

Correspondents include:-

  1. Keith Britto, Conservative Research Department
  2. Alan Howarth, Director, Conservative Research Department
  3. Victor Rothschild, 3rd Baron Rothschild
  4. Lord Thorneycroft, Party Chairman
  5. Shirley Oxenbury, Conservative Central Office
  6. Cecil Parkinson, Party Chairman


  1. Opinion Research Centre report 'The Electorate's Views of the Future of the Economy', ND
  2. Opinion Research Centre report, 'Corporate Strategy Guide 1977, Report No. 3, Vol. 1, September 1977. Financial and Economic Literacy'
  3. Opinion Research Centre report, 'An Outline Proposal for a Research Study to Identify the Level of Understanding of the Working of the Economic System', 02/08/1979
  4. Marplan Limited report prepared for the Conservative Research Department, 'Measuring the Public View of How Britain's Economic System Works', Sep 1979
  5. Paper, 'Economic Literacy – Headline Results', 03/07/1981 [Author: Keith Britto]


  • Creation: 1975-1982


1 file

Language of Materials

  • English

Conditions Governing Access



CCO 20/9/7

Repository Details

Part of the Bodleian Libraries Repository

Weston Library
Broad Street
Oxford OX1 3BG United Kingdom