Conservative Party expert on psephology and analysis of opinion polling data, 1974-1993. 1970s: Involved with marketing, publications, opinion research. Marketing Department, 1981-1983 (founded with Chris Lawson). Press and Communications, 1983-1986 (Deputy Director 1984-1986, signed as 'Assistant Director' early Jul. 1984). Deputy Director, Special Services Department, 1986-1989 (under Director Christopher Lawson). Department covered special services (including opinion research), computer services (including conference security) and literature prep and distribution.