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Opinion Research, 1979

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CRD 4/27/53-60

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Comprises:

1. CRD 4/27/53 - Special Services (Opinion Research): 1979 GE Weekend television interviews, 1979. Contains transcripts of two interviews on Weekend World::
  1. 1 April 1979: Election 1979 background and interviews with academics
  2. 8 April 1979: Trade Union issues with Albert Booth, David Penhaligon and James Prior
  3. Background stats for 1 April 1979
2. CRD 4/27/54 - Special Services (Opinion Research): 1979 GE PPB surveys, 1979. Contains:
  1. 1 May: Conservative PEB questions
  2. March: Conservative PEB questions
  3. PEB drafts
  4. Audience reaction to a Labour and Conservative Party election broadcasts, 22 Mar., 17 Apr.-May 1979 (ORC)
  5. Britto's report on 22 Mar. survey (27 Mar. 1979)
3. CRD 4/27/55 - Special Services (Opinion Research): Image survey report draft (Britto)

4. CRD 4/27/56 - Special Services (Opinion Research): Communication Research for a PPB - An Outline Discussion Paper (Saatchi & Saatchi, J. 3453), 2 Nov 1979;

5. CRD 4/27/57 - Special Services (Opinion Research): Liverpool Edge Hill survey questionnaire and summary, Feb 1979;

6. CRD 4/27/58 - Special Services (Opinion Research): Campaign literature survey, 1979. Contains:
  1. Survey on Reactions to Conservative Research Department Literature (May 1979 GE - CRD, 15 Aug. 1979)
  2. Survey of Campaign Literature 1979 - Codebook
  3. Survey of Campaign Literature 1979 - Summary results
  4. Memo: Further thoughts on CRD and Party publications (Britto to Howart, 2 Jan. 1980)
  5. Report of Survey of Campaign Literature Oct. 1974
  6. Raw data: Campaign literature survye results (1979)
  7. Campaign literature questionnaire
7. CRD 4/27/59 - Special Services (Opinion Research): 'Quickie' surveys, 1979 GE, 10-28 Apr. 1979;

8. CRD 4/27/60 - Special Services (Opinion Research): State of Battle surveys, 1979 GE, Apr 1979. Contains:
  1. State of the Battles surveys 1-4 (ORC)
  2. Political Attitudes in Con/Lib Marginal Constituencies (ORC)
  3. Political Attitudes in some Constituencies with Sizeable Liberal Votes in Oct. 1974 (ORC)
  4. A Survey on Politics in Scotland (Parts 1-4) (ORC)
  5. Voting intention notes and tables

Dates

  • 1979

Extent

1 box (8 folders)

Language of Materials

  • English

Shelfmark

CRD 4/27/53-60

Repository Details

Part of the Bodleian Libraries Repository

Contact:
Weston Library
Broad Street
Oxford OX1 3BG United Kingdom